👉 Purpose: A quick filter to test if any story you write (post, email, thread, or speech) will actually connect, engage, and sell.

Think of it like a pre-flight checklist for stories.

✅ Step 1: The Hook Check

Question: Would this first line stop someone mid-scroll?

• Rule: 1–2 punchy sentences.
• Should spark curiosity, tension, or relatability.
• Example: "I was fired in 2022. At the time, I thought it was the end."

✅ Step 2: The Relatability Check

Question: Does my reader see themselves in this?

• Mirror their struggles, desires, or fears.
• Use everyday language, not "guru talk."
• Example: "Maybe you've felt that pit in your stomach, too."

✅ Step 3: The Clarity Check

Question: Is the story simple enough to repeat?

• Strip away fluff → 1 conflict, 1 moment, 1 lesson.
• Avoid over-explaining—if it takes longer than 30 seconds to summarize, cut it.
• Example: "One failure → One lesson → One framework."